TOURISM, EMMA VILLAS: STARTING IN SARDINIA THE DEVELOPMENT PROJECT OF THE GROUP LEADER IN VACATION RENTALS
THE NEW EMMA VILLAS GROUP HUB-STORE HAS OPENED IN PORTO CERVO
THE PROJECT FOCUSES ON “HIGH-END” INTERNATIONAL TOURISM FOR THE SHORT-TERM RENTAL SECTOR OF PRESTIGIOUS VILLAS AND RESIDENCES
Porto Cervo – Sardinia is one of the leading regions for summer tourism: with its coast of crystal-clear sea and its culinary excellences, it is one of the symbolic places to stay in Italy. And with summer just around the corner, this could be a record year for tourism in the region: 14.2 million visitors are expected, equal to 3 million arrivals for a growth of 11.9% compared to 2022. An encouraging prospect which can count on a further growth trend, that coming from short-term rentals of prestigious villas and country houses which, according to data from the Emma Villas Observatory, the Italian leader in the vacation rental sector (i.e. short-term rentals of prestigious villas and estates with private pool), marks in Sardinia a +70% in weeks booked compared to 2019 (June-September).
Precisely for this reason, Emma Villas have decided to inaugurate their third Hub-Store on the Promenade du Port of Porto Cervo – within the wonderful setting of the Costa Smeralda – after the recent openings in Siena and the Argentario. A unique project proposal to accelerate the construction of a virtuous chain of economic development oriented to the valorisation of the territory. The company is able to offer owners a rental and property management solution to cover all the tasks connected to the lease, and to support guests with a dedicated concierge, in order to fully enjoy the unique experience of a villa holiday . The opening of the Hub-Store on the Promenade du Port of Porto Cervo represents the third stage of a larger project, which will be developed throughout Italy, with openings expected in many other regions and which aims to become a reference point for a community of international owners and guests.
Choosing Sardinia was no coincidence: in 2022, this region was confirmed as one of the flagships of Italian tourism, with around 15 million registered visitors. And this trend is destined to repeat itself again this year, given that, according to an AstraRicerche survey for Emma Villas, the region will be on the podium of the most chosen destinations by Italians for the 2023 summer season. The authentic beauty of the island and its breathtaking landscapes will be one of the favourite destinations of our compatriots who will stay on average for 1.4 weeks, far exceeding the average stays in the rest of Italy which stand at around 1.28 weeks, spending for the rental of a villa for exclusive use an average of €6,800 per week.
This is why Emma Villas have decided to focus on this territory, creating also a positive return at the local employment level: in 2026, there should be around 10 job hirings in the sector of property management, capable of administering the structures present on the territory.
On the other hand, the official data speak for themselves with respect to the enormous potential of the region of Sardinia: from the OMI (Osservatorio Mercato Immobiliare = Real Estate Market Observatory) analysis also published on the website of the Revenue Agencies, there are 43,500 prestigious properties in Sardinia, among villas, small villas and stately homes potentially “attackable” by the vacation rental market.
EMMA VILLAS STORES, A NATIONAL PROJECT THAT FOCUSES ON THE DEVELOPMENT OF THE TERRITORIES
The opening of the Emma Villas stores aims to create throughout Italy, unique in their kind, “one stop shops”: places that are reference points for the Vacation Rental sector, both for tourists and for owners. In fact, these will represent, on the one hand, the fulcrum of the acquisition of new properties, intercepting all the needs of the owners connected to the lease, such as immediate and guaranteed income, property management, smart hospitality, support in the redevelopment interventions of target properties, and, on the other hand, a reference point for guests who wish to select their next holiday in Italy (and, from June, also abroad), to integrate their stay with unique experiences of an artistic, food and wine nature or fruition of the territory from a naturalistic and sporting point of view.
“That of today is another important stage in the company’s growth process, which began almost four months ago,” says Giammarco Bisogno, CEO and founder of Emma Villas. “The project involves the construction of Hub-Stores in the most strategic points of Italy and will see the third opening tomorrow in the splendid setting of Porto Cervo, the beating heart of the Costa Smeralda. A journey that began in Siena, continued in Orbetello and the Argentario and will continue tomorrow, for the first time, outside Tuscany. The store will therefore be a meeting point for evaluating all-round solutions with owners interested in joining our network, for talking with clients, especially international ones, and showing them our wide offer. In this territory – continues Bisogno – Emma Villas, with this investment, confirm their trust in the immense potential of Sardinia, a land full of beauty and with great development opportunities: a new adventure for our business and, at the same time, a unique opportunity for triggering a virtuous circle of growth, which will involve various levels of business, such as services, experiences, and the diverse professionals present on site.”
The discussions in a meeting with the founder and CEO of Emma Villas Giammarco Bisogno will be about tourism, development opportunities for the territory in Sardinia, with the aim of immediately starting a constructive dialogue in the territory, inserting new prestigious properties in the circuit of villa rentals and creating networks of virtuous development, employment and economic spinoffs.
