THE 2025 TREND CAPTURING TRAVELLERS’ HEARTS
2025 is shaping up to be the year when travel increasingly gravitates towards authentic, shared experiences. Among the rapidly growing trends, family villa holidays stand out as an option that combines comfort, privacy, and the opportunity to share authentic experiences together. Emma Villas, a leader in the vacation rental sector, confirms this trend with a 35% increase in enquiries for villas suitable for large groups and family gatherings. Indeed, according to a recent Booking Trends Analysis study, over 65% of global travellers wish to create special moments with family and friends in exclusive spaces, away from daily routines.
But which are the most beloved destinations, and what makes a villa the perfect choice for your family holiday?
Family Villa Holidays: Togetherness is the New Luxury
Today, more than ever, travel isn’t merely an escape from the everyday—it’s an opportunity to strengthen bonds. Family villa holidays embody this desire for conviviality: spacious accommodation, dream locations, and the freedom to spend time together without constraints.
Emma Villas’ Big Family Reunion collection was created precisely to meet this need, with villas accommodating up to 30 people: perfect for celebrating birthdays, anniversaries, or simply reuniting, these residences offer everything necessary for an unforgettable villa holiday.
Ideal Destinations for Family Villa Holidays
Location makes all the difference for family villa holidays, and Italy ranks among the most sought-after destinations thanks to its varied landscape and cultural heritage.
Tuscany, the Story of an Authentic Region
Did you know that according to Travel Italy Insights 2024 research, Tuscany is chosen by 40% of travellers planning group stays? Discover our selection of villas in Tuscany by clicking here
Tuscany isn’t just about postcard-worthy landscapes and renowned art cities; it’s also a region hiding fascinating secrets, perfect for those seeking a more intimate and sophisticated experience. It’s a corner of Italy that tells ancient stories and unique traditions, far from mass tourism. For those choosing a villa in Tuscany in search of exclusive experiences, the region offers the chance to discover authentic hidden treasures, such as small ceramic artisan workshops or underground oil mills—mysterious and fascinating places where the past continues to live in the present.
One of Tuscany’s most exclusive and fascinating experiences relates to ceramics. In the small workshops of Montelupo Fiorentino, you can still witness the creation of ceramic works, produced according to ancient methods passed down through generations. Families choosing Tuscany for a villa holiday can connect with these artisans and participate in private workshops where, guided by experts, they can learn the art of ceramic painting or clay modelling, taking home a unique piece of Tuscan art.
Another secret and fascinating experience is that of the underground oil mills found in Chianti and other rural areas of the region. These underground mills, carved into rock, were traditionally used for pressing olives and are still operational today, producing premium olive oils with unique flavours. Families can participate in private tastings, discovering the taste of oil that speaks of centuries of tradition and a deep connection with the land.
Discover our selection of villas in Tuscany by clicking here
Umbria, Italy’s Secret Gastronomy
A villa nestled in the heart of Umbria… is more than just a villa. Discover our selection of villas in Umbria by clicking here
Families choosing Umbria for a villa holiday don’t merely discover places; they experience a genuine sensory journey, immersed in the aromas and flavours of a culinary art still far removed from the frenzy of the modern world.
Walking through the woods of Norcia, one can follow the path leading to the discovery of Umbria’s “black diamond”—the truffle—star of dishes that tell the story of the land. Here, families can experience the thrill of a guided truffle hunt, followed by lunch or dinner prepared with their freshly found truffles.
And it’s not just truffles that tell this land’s story: extra virgin olive oil, still produced in small farms, is another well-kept secret.
Staying in Umbria, every meal becomes an opportunity to discover the richness of a region that still surprises with genuine flavours and ingredients that tell ancient stories. Discover our selection of villas in Umbria by clicking here
Lake Garda, the Enchantment of the Hidden Island
Did you know that Lake Garda records a 25% increase in bookings for large families compared to the previous year (2024 Data, Emma Villas)? Discover our selection of villas on Lake Garda by clicking here.
Isola del Garda is one of Lake Garda’s most hidden and fascinating gems, an exclusive place that few are fortunate enough to discover. Situated in the heart of the lake, this small private island hosts a neo-Gothic villa surrounded by lush gardens and a variety of exotic plants that seem to come from every corner of the world.
The villa, dating back to the 19th century, is a true treasure trove of history and art, with frescoes, artwork, and period furnishings that tell the story of a family who has lived on this island for generations. Visits, available only by appointment, offer an intimate and exclusive experience, allowing guests to immerse themselves in a unique atmosphere of elegance and tranquility. Discover our selection of villas on Lake Garda by clicking here
Amalfi Coast, a Spectacle of Light and Colour
The Amalfi Coast never ceases to surprise, even those who think they know it well, hiding one of the Mediterranean’s most fascinating secrets: the Emerald Grotto. Located near Conca dei Marini, this natural cavity, less known than Capri’s famous Blue Grotto, offers a spectacle of lights and colours of rare beauty, creating an almost magical atmosphere.
Accessible only by boat, the Emerald Grotto offers an exclusive experience away from mass tourism. Inside, a small surprise awaits: an underwater nativity scene, with ceramic statues positioned on the seabed. Discover our selection of villas on the Amalfi Coast by clicking here
The Advantages of a Family Villa
According to a survey conducted by Family Travel Report 2024, 83% of families believe that a villa offers greater flexibility and comfort compared to traditional accommodation.
Moreover, family villa holidays offer a series of unique advantages over traditional hotels or resorts:
- Personalised spaces: each family member can enjoy their privacy, whilst common areas encourage togetherness.
- Exclusive services: private chefs, heated swimming pools, and shared activities.
- Memorable experiences: cooking classes, private tours, and tastings transform the holiday into a unique moment.
With growing interest in family villa holidays, planning ahead is essential to secure the perfect residence. Emma Villas offers a selection of over 700 villas throughout Italy, ready to host families and large groups.
Booking now ensures:
- Wide choice of dates and destinations
- Best value for money
- The certainty of experiencing an authentic stay in an exclusive setting
Don’t wait: visit the Emma Villas website and discover the Big Family Reunion collection. Plan your family villa holiday for 2025 and create unforgettable moments with your loved ones.
Discover other types of villas that might suit you…
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