60 days live, cameras and drones focused on new destinations, authentic experiences about Italy and the talent of Italian hospitality.
There are trips that require careful planning…
FIRST STOP.
SICILY AND PUGLIA.
A JOURNEY INTO THE HEART OF AUTHENTIC PUGLIA. Slow living among olive groves and the sea. Click here to read the article
Over 3000 km on the road to cover, 9 regions, 15 villas, 40 experiences, about 35 people involved (marketing, home stagers, property managers, Quality Inspectors and the booking team), over 15 hours of drone flights, over 1000 shots and 100 hours of recording.
These are some numbers of EV Icon Italy 2024: the profile of a project whose objective is to enhance the wonder of a holiday in Italy and with it the dream villas that will be the protagonists of an unmissable living experience.
Iconic and secret Italy, properties of “accessible luxury”, magical places from which to take flight and where to return to enrich and embellish your stay with unique experiences.
A selection of charming villas and exceptional locations will be the stage for an authentic journey that, through shootings, videos, and content creation activities, will gradually open the windows on summer in the different stages.
A visual itinerary, a multimedia journey to discover Italy of beauty, talent and hospitality.
A crew of professionals: a team of content creators, photographers and video makers in search of authentic holiday experiences, slow travellers and dream locations. And so, between scenic beaches and breathtaking landscapes, the authentic experience of a holiday in an Italian villa merges with well-being, art, regional craftsmanship and outdoor sports.
The possibility to savour only the relaxation of a stay and the temptation to live more engaging and dynamic experiences: this pleasant dilemma will be narrated by EV Icon Italy with images and original content.
The contents produced, “AI free”, during this Grand Tour of Italy will give life to an integrated communication campaign that will live in the coming months on social channels, press, on this blog, on Emma Villas “The Magazine”, and finally on TV, with an advertisement planned internationally that you will see in 2025.
Watchword: Multimedia.
360° multimedia with one goal: to make the EV Icon Italy project go viral and attract to Italy an increasingly inspired community of travellers, in addition to our loyal guest community.
The suitcases are packed… Shall we go? Follow us on all our channels.
